PPC Bidding & Campaign Thresholds
Amazon PPC Break-Even Calculator
Determine your maximum allowable ACoS threshold and monthly advertising budget ceiling before losing money.
Customer Buy-Box Price
$
Quick Presets:
Product Manufacturing (COGS)
$
Inbound Shipping to FBA
$
~35-40% of retail price
$
350 units / month
Target Volume:
Target ThresholdAggressive Rank Cushion
Break-Even ACoS Target
39.8%
PPC Cushion:39.8% Max ACoS
0% (Loss)25% (Standard)50%+ (High Room)
Net Profit / Unit$13.94
Max Monthly Ad Budget$4,879.00
Gross Monthly Sales$12,246.50
Total Non-Ad Unit Costs$21.05
Rule of Thumb: Maintain your Sponsored Products ACoS below 39.8% to ensure every ad-driven order generates positive cash flow.